Working on the brand identity for FEZANA (Federation of Zoroastrian Associations of North America) was particularly interesting: Their brand identity had not changed in several decades and was identifiable and easily recognized by the Zoroastrian diaspora across North America.
Open communication and deep insight into the culture were critical components in developing an identity that was contemporary, yet familiar.
I chose to retain the central image of the Farohar from the previous logo, but simplify the lines and details so that it would retain its character even when reduced. A detailed description of the design decisions can be found in the images below.